41% of respondents will pay attention if a link is relevant to the users interest.

34% react to a promotionif there is some value in it for them.

17% say banner ad personalization based on their profile or online behavior makes them more likely to respond.

21% consider internet advertising to be the most relevant ad format. The segment overtakes traditional media, such as newspapers, magazines and radio.

51% of small to medium sized businesses (SMEs) indicated that the internet has improved their profitability.

1/3 of SMEs sell goods and services online.

15% of SMEs said the internet is essential to their survival.