You see a slogan for a pest control ad in another directory when preparing a mock-up for "Arnie's Ants". Can you use that slogan for Arnie's ad?

What Can You Do? The slogan could be trade marked. You shouldn't use it, even if you make some changes.

Alec Advertiser promotes himself as an "authorized dealer" of Brand Y products. Brand Y has terminated Alec's franchise, but Alec wants to keep the "authorized" language in his new ad.

What Can You Do? You must remove the "authorized dealer" language from Alec's new ad to avoid circulating misleading information.

"McDoonald's" uses a name similar to the famous "McDonald's" name and asks you to create a fast food ad featuring "McDoonald's.

What Can You Do? The McDoonald's request poses a risk of trade mark infringement and should be referred to your Manager.

Carrie Customer complains that Nancy Newcomer has stolen her logo. Nancy's ad is scheduled to be printed in the next two months.

What Can You Do? You should refer this problem to your manager immediately. Nancy may be asked for proof of her right to use the logo.