• If a trade mark
becomes so familiar that it is an everyday term, the exclusive
right to the use of the trade mark will be lost.
• The
right can be lost through the owner's improper use and improperly
managed
licensing.
• Trade mark
rights can also be lost through failure to control unauthorized
use.
• In
the case of a registered trade mark, it is the Company’s
responsibility, not the Trade Marks Office, to monitor the marketplace
and take legal action when necessary. |
