Local Search Benefits Bermuda Business

by Kristen 25th June 2014

While the major search engines are the traffic kings, local search engines are growing in popularity and for good reason.

Local search engines are better able to represent “local” – tight geographical areas such as cities, towns and islands like Bermuda.

Thanks to their relatively smaller size, local search sites offer more refined, accurate and satisfying results to the searcher – your potential customer. Bermuda’s local site - bermudayp.com - asks you to consider 4 ways that a local search can help your business.


1. Increased Visibility

Typical local search queries usually involve not only a product or service, but the location where that service can be found, i.e. Bermuda cafés or Bermuda bars.

If you own a café in Bermuda, having your listing in a structured database will increase your visibility with visitors in the planning stages of their holiday.

2. Immediacy

Local listings can be updated all year long, easily, and in real time. This makes for a great option for your business in a time when change is constant.

For example, whether you've changed your menu at your restaurant, lowered prices at the surf shack, or now offer men's clothing at your boutique, your changes can be communicated to your customers immediately.

3. Affordable Advertising Options


With a local search on bermudayp.com, listings are offered at varying price points to suit your budget, including a free option.

You can also buy an ePage that allows you to share more detailed information such as descriptions of your products and services, brand logos, promotions a gallery of great photos.

The bermudayp.com blog and other promotional spaces can also provide free publicity for your special events and extracurricular activities. Essentially, this can serve as a mini website all at a fraction of the cost. Case in point, if you’ve got an upcoming business promotion, let us know about it and we’ll give you a shout out on our blog.

4. Higher Rankings

Major search engines such as Google and Yahoo use a ranking system that your business can climb depending on keywords.

The two most important factors are 1) the proper categorization of the business Name, Address, and Phone Number (NAP); and 2) your business being mentioned on other relevant Internet sites. In this way, local search engine advertising on Bermuda Yellow Pages nets you better results on the major search engines.


Increased visibility, immediacy, affordable advertising options and higher rankings are 4 ways why you, as a business owner, would benefit from claiming your local business' online listing. Don't miss out on an opportunity to make the digital reach work for you. 


Photo credits:




Posted by Kristen
Wednesday, 25th June 2014, 08:44pm.
Comments (0)
Articles Categories
View More
Popular Articles

Bermuda Bus Service

Find information for all Bermuda Bus Service routes, schedules, route maps, fares and popular destinations.

5 Books Set in Bermuda You Didn’t Know Existed

Bermuda's paradise setting is proving to be the chosen backdrop for romances, thrillers and mysteries that have gone around the world. Check out some fantastic storylines with accolades from some of the greatest publishing critics. Add these to your reading list.

by Kristen
View More

Upcoming Events

View More

You also might be interested in

We found the best books for your long-run. Click on.


Going digital getting you down? Here are some ways to build a high-quality presence without giving in to those budget blues.


Valentine’s Day, for some, has taken a slight turn from the Day of Love that we’re used to. Women and men all over the world are slowly shifting their focus from romantic gestures to creating awareness for victims of domestic violence. How did a topic like that get hitched to V-Day? And what does it mean in Bermuda?


The World Cup is a Marketing opportunity that you don't want to miss. Click on for some suggestions on how you can enjoy the games and benefit your business. 


Where does Mother's Day come from anyway? Take this Mother's Day quiz to test your knowledge on Bermuda's mothers. Give your gift more meaning by understanding the meaning of the long-time tradition celebrated to honour mother dear.


Happy Family Day! Bermuda is great in winter! Although slower paced, the weather and paradise surroundings still provide a playground for the “fam” to get their hands sandy and discover together. Here are some creative ideas that involve nothing but your family members and the beautiful bermuda shores.   Photo credit: Debbie Miller