A blog lets potential donors familiarize themselves with your organization in a way that 140-character twitter posts are unable to do. I’m not saying substitute one for the other, but certainly don’t shy away from adding it to the mix.
With a good strategy, you’ll find the return on investment will be an inexpensive and extremely effective tool that will reinforce the image of your organizational brand. It will become a subtle way to let your followers know that you understand the needs of the community and are committed to the social issue at hand.
Not convinced? We’ve researched some ideas from other industry leaders to help you understand why your organization’s blog should have been up and running, yesterday:
1. A blog establishes trust with current and potential donors
A blog can be a useful space to give away free but valuable information, such as useful tips, advice, and thought-provoking ideas. It is also a free ticket to be honest, which donors tend to appreciate and share. A business blog could be exactly what you need to add credibility to your organization. Be sure to include a call to action (i.e. a free ebook or a follow-up question) in every post in order to encourage engagement from your readers. (technically marketing, 2013)
2. A blog establishes a stronger internet presence than your website alone
A major benefit of maintaining a blog is that it will give your organization more online visibility. Being found on the internet is an important part of an organization’s growth. A blog will help your organization show up in search results when people are doing a research for topics related to your cause. (The Blogger’s Bulletin, 2014)
3. A blog gives your organization a human voice and builds a community. A blog builds community by allowing people to engage with the content. When people can like, share, and comment, they inevitably feel that they are having more of a conversation with you and your colleagues, which let’s them know you value their opinion or are willing to help with difficulties they may be having. Consider posting at least once a week and invite guest bloggers (i.e. experts in the social issue) to write for you to keep stimulating perspective. (Heidi Cohen, 2014)
4. A business blog enriches your social media marketing interaction
Blogs, when complimented with other social media like Facebook, twitter, and LinkedIn, can be spread surprisingly quickly. Use Youtube videos within your blog posts and be sure to link to all of your accounts to further your reach. (the Hub, 2013)
Creating a blog for your organization means creating a voice for it. It establishes you as a leader in your topic and adds value to your brand. Opening the conversation up for comment means that you care about the thoughts and opinions of others and you are open to sharing knowledge and getting better at what you do. See one of our past topics to get Best Practices for Blog Promotion in 2014 (hyperlink: http://www.yabstadigital.com/best-practices-for-blog-promotion-in-2014/) The answer is ‘yes’, your organization should have definitely started blogging, yesterday.
Here are some examples of some successful nonprofit blogs:
What do you need to get started on your blog today?
Get us on twitter @yabstadigital