Did you know that up to 97% of people don’t click past the first page of Google’s search results? In 2018, you need to be at the top! Here’s how to boost your ranking and make it to Page 1: SECURE YOUR SITE WITH HTTPS Google favours websites that protect their connection via authentication and encryption. Install a Secure Socket Layer (SSL) certificate on your web server to maintain a secure connection to your browser. GO MOBILE Google’s Mobile First update ranks mobile-friendly websites as higher than their non-mobile counterparts. INCREASE YOUR PAGE SPEED Websites that load faster rank higher - the average recommended website load time is just 3 seconds. EMPLOY SCHEMA.ORG These extensible schemas allow you to embed structured data on your website pages, making it easier for search engines to improve their search results and for web users to find you. ENSURE THAT YOUR CONTENT IS HIGH QUALITY Google recognizes - and rewards - content that helps users find exactly what they’re looking for. USE KEYWORDS CAREFULLY Google’s recent Maccabees Update penalizes keyword permutations, which are multiple long tail keywords or phrases that mean the same thing. OPTIMIZE YOUR IMAGES This includes adding a keyword rich alt tag, file name and caption, as well as reducing file size to boost loading speed. GO SOCIAL Social media sharing boosts inbound links back to your website and lets Google know that users like your content. To boost your website’s Google ranking in Bermuda, contact our team at 297-YELL(9355). For more information on converting your website click here.
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