5 Tips For A Quality Online Presence On A Small Business Budget

by Kristen 14th May 2014

Many small businesses in Bermuda skip the marketing part believing that it will dig too deep into their pockets, when in fact, the digital climate makes a quality marketing strategy a much more economical feat. 

Here are 5 tips for building an online presence for your small business budget.

1. Promote Your Unique Selling Point (USP) Across All Channels

In Bermuda, where businesses are now marketing across many different channels (and as is the case in most small business, everyone has their hand in), it is important that you and your employees all know your USP.


If your local bakery prides itself on the fact that they are the only bakery in town that's offering same-day delivery, 

they could reinforce that USP across all of their Facebook, Twitter and blog posts so that the customer can see the big picture no matter what avenue they choose to engage with.


2. Opt for a Website Builder

The money you save can go towards your social media marketing strategy.


3. Maintain a Social Network


Social Media is a great way to lead customers to your website, enhance your brand and let people know that your business is run by humans. All this at an extremely low cost if you're willing to do it yourself. 

For the busy business owner, it may be a good idea to outsource. There are many consultancy businesses such as Yabsta Digital that will take you from strategy brief right through to implementation and maintenance and lift that load off of your shoulders.

As Bermuda becomes more engaged with the online platforms, this is a great way to encourage the type of reviews from current customers that you otherwise wouldn’t get with your website alone.

4. Register for Free Local Directories


Many local directories have free listings that include address, phone number and your logo. For a fee you can opt for an advanced listing that can give customers access to your photo galleries, customer reviews, and a direct link to your website. 

For example, if Sally is looking to travel to Bermuda next week, she will most likely search for her dining choices, boutique shopping options and snorkel gear rentals on a local search engine such as Bermuda Yellow Pages.

Will your business show up?


5. Promote Your Community Work Online


The good work that you do in the community makes for great social media content. There’s nothing better than a local business and NGO getting together to build a better place for the customer to live.

Tweet about it, post pictures on Instagram and invite people to comment on Facebook.

Along with tourists and experts, your scuba gear rental shack could be engaging with environmental activists and leaders that are interested in the work that you're doing with Bermuda Underwater Exploration Institute. It starts conversation and a lasting impression with potential customers. (Photo Credit: Mashable)


Promoting your USP throughout all channels, opting for a website builder, maintaining a social network, registering for local directories and promoting your community work online are just some ways to create a quality online presence without breaking the bank.

Anything is possible in this digital realm.

What other ways does your small business create a big buzz?


Let us know on our Facebook page or on Twitter @bermudasearch



Posted by Kristen
Wednesday, 14th May 2014, 12:01pm.
Comments (0)
Articles Categories
View More
Popular Articles

Bermuda Bus Service

Find information for all Bermuda Bus Service routes, schedules, route maps, fares and popular destinations.

5 Books Set in Bermuda You Didn’t Know Existed

Bermuda's paradise setting is proving to be the chosen backdrop for romances, thrillers and mysteries that have gone around the world. Check out some fantastic storylines with accolades from some of the greatest publishing critics. Add these to your reading list.

by Kristen
View More

Upcoming Events

View More

You also might be interested in

We found the best books for your long-run. Click on.


Valentine’s Day, for some, has taken a slight turn from the Day of Love that we’re used to. Women and men all over the world are slowly shifting their focus from romantic gestures to creating awareness for victims of domestic violence. How did a topic like that get hitched to V-Day? And what does it mean in Bermuda?


The World Cup is a Marketing opportunity that you don't want to miss. Click on for some suggestions on how you can enjoy the games and benefit your business. 


Where does Mother's Day come from anyway? Take this Mother's Day quiz to test your knowledge on Bermuda's mothers. Give your gift more meaning by understanding the meaning of the long-time tradition celebrated to honour mother dear.


Happy Family Day! Bermuda is great in winter! Although slower paced, the weather and paradise surroundings still provide a playground for the “fam” to get their hands sandy and discover together. Here are some creative ideas that involve nothing but your family members and the beautiful bermuda shores.   Photo credit: Debbie Miller


Earth Hour, taking place on Saturday March 29th at 8:30pm, is an annual movement that engages a massive community to sit in total darkness for one hour in hopes that it will bring light to a range of different environmental issues.